The wireless operator, based in Bellevue, Washington is expected to allow its subscribers to use unlimited data when they are streaming select brands of video services like HBO and Netflix, according to a tweet late this week, by Evan Blass a known and respected leaker.
T-Mobile announced earlier in the week it would hold it next Uncarrier event in Los Angeles on November 10. It tagline for the event is Uncarrier 10 is we never touch pause.
Anything more than that the company has not released. The freelance writer Blass has a good history for new product predictions with the biggest focus on mobile devices.
Rumors are always par for the course ahead of the Uncarrier events said a spokesperson for the company.
Uncarrier 10 is the latest attempt by T-Mobile to lure new customers away from its rivals as the company attempts to take on the country’s two largest operators Verizon and AT&T.
For over two years, T-Mobile has rolled out a number of offers that are consumer friendly from ending contracts to offering international data for free, under the banner of Uncarrier.
Their strategy is paying off with the company increasing its subscribers more than its biggest rivals have over the last several quarters.
The latest possible offer of unlimited video streaming could be the company’s most costly. Video is one of the biggest bandwidth intensive applications the Internet has.
Allowing customers access that is unlimited for video could drive the costs for that carrier up, especially as other customers begin flocking to the network filling its high-speed pipes with lots of traffic.
This trend would be completely against that of its competitors, who are adopting plans that have caps to discourage their clients from using apps that are data hungry such as video streaming.
If this is truly what T-Mobile will announce, then it is similar to its Music Freedom plan that lets customers stream music completely unlimited from close to three dozen different services.