On Thursday, Time Warner Cable reported that it lost just 7,000 of its pay-TV subscribers during the third quarter, a three-month period that has turned out to be a strong quarter for performance for cable video subscribers.
The performance was the cable company’s best in 9 years. It represents a huge improvement over the more than 184,000 video customers the business lost during the same period one year ago.
The MSO is just 9,000 customers away from posting a subscriber number that is positive for the complete fiscal year.
During a period that has media investors believe, that the trend of cord-cutting is permanent, cable has proved that the trend of pay TV could be only a migration from telecoms and satellite to cable, and not necessarily an exodus from the ecosystem of pay-TV.
TWCs story is similar to that of Comcast, which enjoyed its best metric for subscribers in the past 9 years with only a 48,000 net a loss.
Comcast said it attributed that performance to accelerated deployment of the X1 advanced video system.
Charter Communication as well said it had added a new 12,000 video subscribers during the third quarter that was driven by its Spectrum Guide.
TWC announced that Maxx product, its premium video service which includes a DVR that has six tuners, had it recent rollout completed in Dallas and Kansas City and has become hugely popular.
The investment by TWC in Maxx, will help growth during upcoming quarters and investors in Charter will share the benefits, said an industry analyst. Charter is in the process of acquiring TWC.
The MSO announced its residential customer additions for high-speed Internet were just over 232,000, during the just ended third quarter, which was the best three-month period 2006.
The company has reported that net residential customer additions were 147,000 for the best third quarter in its history.
Third quarter revenue for TWC was up over 3.6% and ended the quarter at $5.92 billion, which missed the forecast by analysts of $5.96 billion.