Apple just began allowing the ad blockers into the iOS ecosystem last September, when it launched with the iOS 9, marking a first that stirred much interest.
Shortly after that, ad blockers topped the paid app for iOS charts revealing a high demand for the software.
As it turned out, ad blockers do not just allow users to surf the Internet without any distractions, but enabled them to browse at a much faster rate and conserve their use of data, which means it translates into saving both money and time.
With the ad blockers for iOS clearly rising, and gaining popularity the sales of the app should continue moving higher.
Two tests were conducted by the New York Times over a period of four days to measure the effects on data size on the website, battery life and load times.
The first of the two tests recorded the data sizes of the 50 most popular news sites in the world. The second test, a custom app for the iPhone cycled through the popular websites in a loop while staffers recorded battery drainage.
Both of the experiments were carried out with and without the ad blockers.
Not surprising, the sites with mobile ads that were data heavy saw a significant drop in data size and a big increase in load time at the time the ad blocker was put on.
The battery life of the handsets improved modestly. The technology of the ad blocking has for a long time been available on browsers for PCs, but new for iDevices.
Users are able to just download one app and set Safari so the blocking can be enabled.
However, many media companies as well as websites rely on ads online for their regular income.
Ad blockers have downsides as well, such as websites missing content or faulty shopping carts online.