Magzter Offers New Magazine Subscriptions Online

While some might say the printed word is close to being dead in today’s Internet based world, one company is bucking that trend.

Magzter is offering a magazine subscription of “all-you-can-read” for under $10 per month.

The service, an app that charges $9.95 per month and provides an unrestricted access to both new and previous issues of over 2,000 magazine titles has in its myriad of titles Fast Company, Maxim, PC Gamer and ESPN Magazine.

At the same time, Magzter offers a plan for half price that gives access to five magazines titles each month. The service also allows its users to switch magazine titles each month if they choose to mix their selections up.

The company might find it difficult when it comes to building its user base.

Other companies that have similar services have experienced difficulty amassing a market share.

Next Issue, which is backed by several of the biggest magazine publishers across the globe, took over three years to surpass the 100,000 subscriber mark.

Overall, digital consumption of magazines is less than 4% of the total U.S. circulation.

Magzter’s Vijay Radharkrishnan, a co-founder said that the new app, which provides access to a broad range of magazines, should crack the 100,000 mark quicker.

Magzter is also allowing the magazines to offer live or breaking content to subscribers between the regular issues, which has prompted more than 160 magazines to test that function to see if added value is experienced by readers.

The revenue model of the company splits profits with the publishers based upon the length of time readers spend on the individual pages, how many of the pages are actually perused by readers and the magazine’s price in general.

However, some magazines allied with Magzter and available to users have started to experiment with other ways of providing contents to readers.

Rather than rely on consumption based on issues, the traditional method for viewing online content, these magazines are switching to reading that is article based.

It is not clear yet if this will turn out successful for the magazines that are experimenting with the idea.

 

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