However, now IBM is a partner with Apple in the Cupertino, California based company’s first major jump into corporate sales.
The former bitter rivals have teamed up to tackle what the two believe to be the next wave in computing in the workplace: mobile devices.
The match is sensible, Apple dominates the market of tablets, while IBM maintains a strong reputation with companies for its services and most importantly software.
Tim Cook the CEO at Apple said if you were putting a puzzle together this match would fit nicely and not have any overlap.
Cook worked with Big Blue for over one decade and spoke with reporters along with Virginia Rometty the CEO of IBM about the partnership.
The two companies announced they would work to develop over 100 mobile apps that are tailored to work with the cloud services and data analytics of IBM. The apps will launch this fall.
There were very few specific released about what the programs will do.
One report says the companies described a pilot of a plane using a mobile device as a way to calculate updated fuel usage and flight paths as changes in the weather conditions take place.
Rometty explained that the two companies were planning to combine data analysis, mobile and cloud technology with smartphones and tablets from Apple. That would turn those devices into tools that make decisions instead of ones that are used to mainly text message and send emails.
IBM will be selling the new business related iPads and iPhones to its business customers and offer support on-site for products made by Apple.
PC World wrote that IBM and Apple were applying a basketball-like full-court press on the market of mobile business.
For now, Apple will not do a similar deal with HP, and more significantly, IBM is throwing it all in with Apple, apparently at Android OS and Window Phone’s expense.
Prior to now, Apple, which is extremely popular with the consumer, has not made much effort in selling to businesses.