Late last week it was reported that Apple quietly purchased Spotsetter, a map service that is personalized and that will be to help the Cupertino, California based tech giant complete with search engine Google Maps.
A report from a technology news site says that the deal was completed mainly to take the technology created and now utilized by the start-up Spotsetter and its co-founders, both of whom have a great deal of experience in the industry.
Stephen Tse once an engineer with Google Maps was joined by Johnny Lee a former Siemens consultant and FitFriend CTO. The two founded Spotsetter as a map system combining recommendations and reviews from friends along with other data to create personalized social maps that cater to specific users.
Spotsetter uses information that was pulled from media sites like Instagram, Twitter and Facebook from personal accounts to formulate the maps and the different recommendations.
The company was given $1.3 million it needed to launch the company, through funding from different venture capitalists.
Lee indirectly confirmed the acquisition of Spotsetter by Apple through a blog post on the website of the company last week.
Apple was not specifically named by Lee in his post as the company that acquired Spotsetter, but he did mention the company would be shutting down its operations of the application.
This is just one of the many acquisitions that Apple has had over the past couple of months, one of which last month was Beats from just over $3 billion.
It appears that Apple is expanding its horizons to better broaden its company and compete with competitors like Google.
It looks as though the tech company was eyeing Google with this particular acquisition. Apple has not had positive experiences with map applications. The go to app is still Google Maps for navigation and by acquiring Spotsetter, it seems that Apple is hoping to make a more successful leap this time into the map market.