Google has acquired Quest Visual a translation startup. On Friday, Google confirmed it bought the startup that specializes in using smartphones for translating billboards, signs as well as other written words all in real time.
Quest Visual along with the technology in its Word Lens app will be a part of the team at Google devoted to developing services and features for translation.
The terms of Google’s acquisition were not released and no official comment was made by the tech behemoth.
Quest however said in one of its blog posts that Word Lens has brought about the possibilities of what is available when the power of mobile devices is harnessed.
By becoming part of Google, read the post, the company can incorporate the technology of Quest Visual into the Google Translate coverage and make translation capabilities for the future.
Word Lens uses video cameras from smartphones to read text in one language and then translate it to another instantly without any need to have a connection to a network.
Versions of its app have been tailored for Android or Apple software on smartphones as well as for the Google Glass that can link to the Web.
The news of the acquisition comes as Google started this week letting anyone buy Glass in the U.S. at a price of $1,500 per pair.
Google promised that prices would be lower in the near future and has prepped the tech market for the arrival of the fashionable versions.
Jewelry artist and veteran in the fashion industry Ivy Ross will take over the efforts of Google Glass next week, according to an industry source.
The decision Google made to open the beta program or Glass test this past Wednesday to all those who could afford it came just one month after a sale of one-day of the tech-eyewear to the general public.